Service: cheap, cheapest… cheaper!

we-love-cheap-sheepI find it disturbing how even the most normal appearing people are falling for the cheap-cheap-cheap mantra of the day. Take the telephone services. My friend, who would always check the quality of everything he buys and make sure that it is of at least fairly acceptable level, falls for the “we have it cheaper than everyone else” internet and telephony package. Result is very predictable: half a year of wasted time, miserable service, lost money.

Why does this happen? It seems easier to accept the “everything is equal anyway” lie when you cannot assess the quality expertly in advance. It is probably difficult to assess the quality of a used car for a non-specialist, but at least you can see the rust. When you only see the colorful brochures, it becomes near impossible to judge the quality of a future service. And it is, oh, so easy to judge the amount of money you pay.

When you select the services next time, remember, it is not only the money you pay. The service you receive should also be taken into account. You are not just paying money, you are paying money for the service. Make sure the service is worth your money.

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