Microsoft strategy success: Nokia no more

Now it should be painfully obvious to everyone that the long-term strategic plan of Microsoft to bring down and absorb Nokia worked. Many years of hard work by high-profile managers and large investments are finally set to bring home profit for Microsoft.

Now that Nokia is bought by Microsoft, Microsoft can finally make the mobile devices that are, well, mobile devices. They will have the technology, the market, and the people. Unfortunately, they still have to make it all work. They still may run this very successful business of Nokia into the ground. And there is a high chance they will.

There was a time when I was wondering if it was just a Microsoft venture, or a joint venture by Microsoft and Samsung. Actually, no, I would not go as far as to say it is all clear now. We will see how things pan out.

The hole in the market remains though and the market share of Nokia is still up to grabs. The biggest problem is really the patent pool. This is the time when you wish there were no such things as patents. The market could flood with new and exciting mobile phones now if …
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Everything is a hammer…

It looks like for Stephen Elop, the Microsoft  manager in charge of Nokia, everything looks like a Windows computer. What is all this nonsense about Nokia delivering cheap smartphones in developing countries? That market is already taken, first by LG and Samsung and then a couple times over by Chinese manufacturers. He ran the most successful mobile company in the world into the ground and he should be proud of that achievement. I am sure he is. Can you imagine what it takes, what kind of dedication, to actually take the market leader and run it into the ground, destroy everything very quickly and systematically? It is a mind-boggling achievement. We will be watching Stephen for his next career move to see what company will be brought to its knees next.

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