Corporate responsibility

One of the buzzwords I dislike is “Corporate Responsibility”. It is overused, abused and never means what it is supposed to when you hear it from the top managers. However, it is important. Rather, the concept that it used to mean is important.

I spent a few months in Russia now and I am shocked and disgusted at how business is done there. That is the place where you go if you want to learn what the consequences of irresponsibility on a grand scale are.

Nobody feels responsible for anything there. The only king of this newly capitalistic country is money. Everybody dreams of making money quick. Some people make the money quick. Some don’t. But for everyone the main theme remains – just make money, no matter how, no matter what the consequences are, never mind the “after”.

What is the result? Well, most, or, perhaps, all of the business is based on making or buying something dirt cheap and selling it high. Most products are made in China or are counterfeit. Everything is made of the cheapest materials and with the cheapest technologies.

Can you imagine the life in a disposable world? Disposable furniture, disposable cars, disposable roads, …
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We all know (but not all of us despise) that buzzwords are abound all around us. Especially in the business world, it seems one cannot do a thing without stepping into a leadership (think Dilbert).

Well, it is not only business. I just noticed for real for the first time what is actually written on the aftershave: “oligo-thermal ultra-moisturizer”. Well, it gives an impression of being cool and moisturizing, that’s all I can figure out. The actual meaning? Hmm…

Annoyingly, we understand less and less of what people say and have to hear more and more. The information flow is diluted, the quality of the information exchange is lowered, the time is wasted.

Think about it the next time you want to add those “management sounds” to your presentation, all right?…
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