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Externalities are crucial for the software industry
Externalities exist in any business. We are very familiar by now with the externalities of the manufacturing industries – air and water pollution, noise pollution, depletion of resources etc. But what ...

Microsoft strategy success: Nokia no more
Now it should be painfully obvious to everyone that the long-term strategic plan of Microsoft to bring down and absorb Nokia worked. Many years of hard work by high-profile managers ...

Insourcing – a new fashion trend
There is a new trend, a new fashion in the high-tech industry. They already coined the most natural term for it and it is called “insourcing”. A recent article was ...

Negotiations and Expectations
Some negotiations are like sailing in and out. Others – not quite. Why do so many negotiations fail and other, while successful, still present a thorny winding road to the participants? ...

Strategic direction: security ebb
Something quite prominent happened in the security field over the last week. It is a strategic move so I am going to talk about it here rather than on Holy ...

Mitigating risks … is a waste of money?
There was an interesting talk at one of the panels at the RSA Conference, where SilverSky and Adobe claimed that investing in security is a waste of money. Their message ...

Everything is a hammer…
It looks like for Stephen Elop, the Microsoft  manager in charge of Nokia, everything looks like a Windows computer. What is all this nonsense about Nokia delivering cheap smartphones in ...

Bridging strategy with reality

Aruberusan - bridging realities.

Aruberusan is a business strategy consulting company. The main focus of Aruberusan is on creating effectively managed and sustainable strategies for businesses that fulfill their obligations for the shareholders in the long run. There are two main aspects: long-term sustainable strategy management and crisis management.

Last revision: March 28, 2013 | © 2009-2013 Aruberusan Ltd. | Policy | Send comments to webmaster@aruberusan.com